Ekornes Blog Content
Content is king. And all (good) brands are publishers.
Ekornes understands that it’s not enough to sell extremely comfortable, chic furniture — the brand has to help people adopt a stress-free lifestyle. That’s why Ekornes wanted to create its lifestyle blog, the aptly-titled “World’s Most Comfortable Blog.”
With the blog, Ekornes can have an online presence that reflects not only the brand’s sleek Norwegian style but also its stress-free ethos. The blog features content about style, fashion, Norwegian life, physical wellness and more.
I started working on Ekornes’s account in January 2017, while I was a content writing and strategist at the Tombras Group.
I worked with my team at the Tombras Group to come up with blog ideas and create a content calendar. Afterward, I researched the blog’s subject and wrote the content.
We used the blog’s content to produce social media buzz and boost the Norwegian furniture company’s brand awareness in North America.