Freightliner Print and Digital Content

Here’s to a new-product launch.

The Freightliner New Cascadia was my first major project as a content writer / strategist at the Tombras Group. Freightliner and Tombras were working together to launch a new, one-of-a-kind commercial vehicle.

The New Cascadia was my first new product launch, and with it came a long list of collateral that needed to be written. I worked with another writer to create all the digital content around the New Cascadia — like these “hotspots,” and I was responsible for writing the glossy overview and interior brochures.